Reasons made me to choose FLEX :
i. look and feel of a desktop application. Because there is no page reload.
ii. Reduction in Server Load and Network Bandwidth
iii. Common Deployment Environment
Some or all of the presentation tier of a flex application runs in flash player itself. It runs in the Client side which means “ no application server processing resources are spent for data formatting”.
By Off loading the presentation logic to the client side flash player, and eliminating the need for frequent page refreshes. Flex applications minimizes the network traffic and server load.
Common Deployment Environment:
Flex applications execute on flash players which are platform independent, so customer do not need to install any custom client software. Also flash player runs consistently in all browsers and platforms. So you don’t have to worry about the problems like inconsistent behaviors in different client environments.



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